Being part of the competitive gold jewelry industry, you must have felt that it is very easy to fall into the shadows of other more remarkable brands, right? If you are still struggling with this issue, let us tell you of a way to stand out. You should opt to sell wholesale gold jewelry.
Gold is, after all, not a mere metal; it holds a classical elegance that everyone loves. People of all times seek to buy them and wear them with passion. If you choose to sell them at a wholesale rate, it is guaranteed that your business will thrive.
However, before you come to sell wholesale gold jewelry, you need to first have a fine collection of it. So, read on as we delve into all the key factors you need to keep in mind when selecting gold jewelry for wholesale selling.
Material and Design
Let’s begin with the basics, shall we? First of all, you need to consider the color of gold, its quality (purity), and the variety in its designs.
1. Gold Color
You must know that you can find gold jewelry in several colors. For instance, there is the traditional yellow gold - something anyone would want to buy. Second, there is rose gold - a rather contemporary color that people with youngsters prefer to buy. Third, there is the white gold - offering an elegance that no other color can offer.
It is a rather wide variety to choose from, isn’t it? Instead of going for just one color, we would suggest buying all colors. This way, you will have a variety from which customers with different preferences can choose from.
2. Gold Purity
If you have dabbled with gold before, you must know that the higher the carat, the more luxurious it is, right? Similarly, the lower the carat, the more practical it is to wear on a daily basis, isn’t that so?
Therefore, you should have a collection containing both lower-carat (such as 1K, 5K, etc.) and higher-carat (such as 14K, 18K, 22K, etc.) gold jewelry. When customers can find both options in one place, this will definitely increase the chances of them buying at least one of them. Convenient for you, isn’t it?
3. Design Variety
Having variety in the designs you select is just as important as having variety in color and purity. Why, you might ask? Well, the answer is quite simple. Everyone has a specific style that they like and prefer to buy while others prefer to have an entirely different design for themselves.
Obviously, you cannot cater to all preferences, but there should be enough variety for you to have a larger customer base.
Speaking of variety in color, purity, and style, there is a wholesale gold jewelry brand that has it all. It is called Trixmall and it is an ideal location to get all that you need to set up your own wholesale gold shop. Having 200K+ high-quality products, you will find everything here.
Fashion Trends
As times evolve, so does fashion. With changing fashion, people’s various preferences also follow. Let’s look at some of the latest trends in gold jewelry that you should add to your collection.
1. Minimalism
Minimalistic designs are very in these days, but it makes sense, right? After all, these are styles that you can easily wear daily without worrying about it appearing as over the top.
Trixmall offers a range of minimalistic designs - from wholesale earrings to beaded necklaces to copper rings. You can check out their Minimalist Copper Couple Rings, Pearl Beaded Choker Necklace, and Large Hoop Earrings to get an idea of their wide minimalistic selection.
2. Layering
You must have seen people wearing necklaces in layers, right? It ends up appearing as a gorgeous and iconic fashion statement, and something that can be easily worn on a daily basis. Since youngsters especially love it, they would buy it if you offered it in your wholesale gold jewelry collection.
You can easily buy them from Trixmall. Their variety of necklaces such as the Fruit Pendant Necklace, Cross Pendant Necklace, and Clavicle Chain Necklace can be mixed and matched to create graceful layered jewelry. Fascinating, right?
3. Personalized Designs
Another thing that you should do is offer personalized designs to your customers. If people can get a design they have customized for themselves from you, it will increase the chances of them coming to you in the future as well.
You can easily get the customers’ personalized designs made at Trixmall and you can check out the ones they have previously made such as the Lettering Couple Bracelets.
Versatile Styles
Along with following fashion, you also need to have various types of jewelry in your gold jewelry collection, such as rings, necklaces, and earrings.
1. Rings
You must wear rings no matter where you go, right? That’s right. Rings can be worn on all types of occasions, but the type that is to be worn on which event varies.
You can opt for signature pieces for formal occasions, such as Trixmall’s Gold and Silver Ring. You can choose Moissanite Silver Couple Rings as engagement or wedding rings. You can opt for fashionable Acrylic Resin Rings rings for daily wear.
2. Necklaces
Necklaces also vary depending on which occasion you are wearing it. So, you must have a variety in necklace collection as well. You can choose from Trixmall’s Layered Necklaces or Pearl Beaded Necklaces for daily wear, or their Crystal Necklaces for special occasions.
3. Earrings
When you wear earrings, a great amount of thought goes into what would be suitable for which occasion and for which person, right? Thus, you should have a collection of wholesale earrings as well to cater to all the various needs.
Among its huge collection, Trixmall offers Gold Hoop Earrings, Blue Star Hoop Earrings, and Floral Steel Earrings. A remarkable collection, isn’t it?
Quality and Craftsmanship
Now, we will talk about the quality and craftsmanship required to produce remarkable wholesale gold jewelry.
1. High-Quality Craftsmanship
When you buy wholesale gold jewelry for retail purposes, you cannot just buy them from any wholesale brand. You have to be certain of the quality of their craftsmanship. Without high-quality craftsmanship, the jewelry will wear out quickly, dissatisfying the customers.
This will impact customers' reviews of your brand, thus lowering your prestige. With Trixmall, though, you can be assured of its quality. They are a leading brand in gold jewelry. They sell not just wholesale gold jewelry but wholesale hair accessories and wholesale headbands as well, and they pay special emphasis on delivering only high-quality accessories to their customers.
2. Intricacy of Design
Another thing you need to keep in mind is the intricacy of the designs. While all designs are nice, it is the intricate details that truly win a customer’s heart. If you want the intricacy of designs, along with beauty and fashion, Trixmall is your go-to.
Customization Trends
Now, we will look at another crucial element that you should add to your wholesale gold jewelry collection - customization. That’s right. You need to be able to customize your customers’ design ideas as well.
1. Engraved Pieces
Some customers really like it if they can get certain letters engraved in jewelry pieces either for themselves or to gift someone. Therefore, you, striving to be a remarkable wholesale gold jewelry brand, should strive to achieve it.
In order to succeed in your mission, buy them from Trixmall. Their Spiral Knot Chain Bracelet is an example of engraved jewelry, indicating that they can carry out this task beautifully.
2. Monogrammed Accessories
Another thing that customers adore is having everyday jewelry with their initials on it - it is called monogrammed accessories. If you check Trixamall’s Alphabet Necklace, you will know that you can get these from Trixmall as well.
3. Birthstone-Adorned Pieces
If customers want to gift someone a precious piece of jewelry, they can opt for birthstone-adorned jewelry pieces. You can find even these at Trixmall such as their Birthstone Copper Bracelets and Birthstone Pendant Necklace.
You can get potentially everything in fashion at Trixamll, including gold jewelry tailored to individual customer preferences. Killing all birds with one stone. Convenient, isn’t it?
Pricing and Value
Lastly, we will talk about how, you as a wholesaler, can balance pricing and quality with your wholesale dealer. Let’s find out!
1. Bulk Purchases
The first thing you should do is buy gold jewelry in bulk. A bulk purchase greatly lowers the per-unit cost. This, in turn, gives a huge pricing advantage to wholesalers such as you. Even at Trixmall, you are assured of wholesale pricing from the first piece.
2. Negotiations With the Supplier
Another thing to do is establish proper and complete negotiations with your supplier. You both need to be very clear about what you are both dealing with and everything should be documented.
Once you have both established trust through this and mutually benefit each other, the supplier might even consider giving you some special discounts and deals.
3. Efficient Management of Inventory
The last thing you need to do is manage your inventory (i.e. your stored goods) efficiently. If you do so, you will neither end up with understocking nor overstocking.
Without understocking, you will never run out of products. Without overstocking, you won’t be concerned about not having enough space and paying for more space.
Conclusion
In a nutshell, to be a high-achieving wholesale gold jeweler, you should keep in mind several factors. This includes having high-quality designs and materials, fashionable styles, versatility in your designs and styles, quality craftsmanship, and customizable pieces.
When you are considering which wholesale gold jeweler to buy from, Trixmall is the ideal place to go. You will never be disappointed with their selection and prices.
