No outfit is complete without its accessories and what we mean by accessories, is the Jewellery. With growing demands and expectations of the target audiences, is also growing the market competition.
Hence, to survive in the competitive industry as a jewelry brand, it is important that you deploy marketing strategies that have the potential to outdo your competitors.
For most customers, purchasing jewelry is an investment and they put a lot of thought into it. If you are not the one they trust, forget them buying your product. Therefore, it is essential that you build a trusting relationship with your customers and that is possible only when you indulge in proven marketing strategies.
In this article, we will be walking you through different innovative and effective marketing strategies that you need to know. Keep reading and get yourself a jackpot of the marketing world.
Also, in the process, we will introduce you to the biggest name of the jewelry wholesale world, which is; Trixmall. It is a brand that offers a broad spectrum of products ranging from wedding jewelry to Y2K jewelry to kids hair accessories to cufflinks and so on!
Social Media Content Strategy
The best way to connect to your customers is through social media platforms especially the ones that are visual-centric like Pinterest and Instagram. Such platforms help spread the word to a wider spectrum of audiences.
Let’s dive deeper into social media content strategies best suited to Instagram and Pinterest:
1. Pinterest
With online statistical knowledge, it is evident that 70% of the audiences on Pinterest indulge in buying jewelry from the websites they discover online at Pinterest. Thus, making Pinterest one of the best platforms to market your products as a jewelry brand.
For advertisers, Pinterest, generally, has a lot to offer. For instance, you can upload a picture, a video, or even a carousel. Here are different options one can opt to advertise their product on Pinterest:
- Images
- Carousel
- Video
- Shopping
- Collections
Furthermore, Pinterest also offers its business users an ads manager of their own. It also offers user convenience and enables posting an Ad via a cellphone without requiring any technical skill.
In addition to this, you can optimize your Ads on Pinterest deploying automation, demographic targeting, interests, and keywords. On top of that, you can update the list of new customers. One thing you need to focus, on while advertising your brand on Pinterest is that your content should be more lifestyle content and should contain captivating visuals.
2. Instagram
One of the best ways to make your jewelry brand visible to the audiences on Instagram is through User Generated Content (UGC). But before we dive into technical details, let us break down what User Generated Content actually is.
Defining the term here; It is content that any Instagram user-generated who has also purchased your product and is posting reviews on that particular product. That way, you earn the trust of your customers and generate more leads for your sales department.
This user-generated content can be in any form, for instance, it can be a simple image of them reviewing their products via texting or through videos. There is a reason why 86% of brands post user-generated content and we understand why!
One can visit Trixmal and choose from their spectrum of products and post captivating images from there.
Virtual Showcases and Real-Time Live Streaming
You can also engage your customers by showcasing the products through Augmented Reality technology. Through this technology in hand, you can showcase the virtual versions of your products from different angles and on different models.
For instance, you can immerse the audience in virtual showcases of the product by suggesting different outfit styling. Furthermore, you can also showcase which product will suit which skin color the most through augmented reality.
This immersive experience will not only captivate the audience but you will also be earning their trust and emotional reliance on your suggestions.
You can go live on social media platforms like YouTube and TikTok and connect with the broader spectrum of audiences in real time. These live sessions will help you connect with your customers and clear all their confusion on the go.
Also, you can answer their queries and help them understand the design more profoundly. Likewise, if the customers are facing issues regarding order and delivery, you can help them sort the issues out.
While you are conducting your live sessions, you can always showcase to your audiences the Trixmal product. Trixmal is a wholesale jewelry brand that can get you your desired products on time ranging from beaded headbands to moissanite bracelets. You can dropship their products to your own customers without even having to curate AR showcase the products.
Offering Personalized Options and Customization Services
In today’s fast-paced life, customization is the key, your customers prefer, especially when it comes to special events like wedding jewelry, and products that are customized to their outfits (copper earrings, copper necklaces, nose cuffs, etc). Therefore, for you to survive in a market competitive niche, it is important that you extend services and products that cater to the needs of your targeted audiences.
When you are affiliated with wholesalers like Trixmal, you can extend all such services. For instance, you can customize the products ranging from bespoke engravings to birthstones to adjustable or flexible designs. You can get it all done at Trixmal, indeed crediting satisfied customers.
With Trixmal’s extensive catalog, you can flexibly customize famous designs according to the specifications of a particular customer. This does not mean when you are adapting to the needs of your clients, the quality goes down. Rather, flexibility in designs comes with quality and longevity.
One of the proven strategies in marketing and advertising is creating a sense of urgency and exclusivity. For instance, with Trixmal, you can create limited editions that are exclusive for certain seasons like wedding seasons or certain events like wedding anniversaries, etc.
You can also introduce different offers to these seasonal products. For instance, you can set a certain percentage of the original price off for your customers or offer free shipping to the customers.
This will not only enhance the sense of urgency to buy unique products but will also boost the desire to stay connected with the brand. Resultantly, you will be able to entice your customers well bring more online users into action, and indeed uplift your sales.
Establishing Brand Story and Style Positioning
For you to stand out in the competitive market, it is important that you stick to a solid brand story and draw an effective and compelling brand persona for your customers. It is important that all your jewelry products (bridal jewelry sets, wholesale keychains) have a story to tell and are in harmony at their core.
For instance, you can stick to a minimal style or a product line that is more vintage, outcasting a story to your potential customers. Do you know what a solid persona will do to your brand? Well, it will not only give a push to your sales but will also help you build loyal customers as they are able to understand your products and brand more clearly.
With these cohesive designs and styles, your customers can recognize the brand out of a plethora. This enables your customers to develop more sense of attachment to your brand and hence you get more loyal customers to your list.
Running Referral and Loyalty Programs
- Develop loyalty programs to encourage repeat purchases and offer referral rewards.
- Encourage customers to refer friends, increasing brand exposure.
- Trixmall’s variety of products allows brands to build loyalty with more options.
You can further incentivize your customers to build loyalty. We understand that loyalty is hard to find, but for you to get loyal customers it is important that you put some effort into building such a relationship.
The first thing you can do is to offer your customers certain points on each and every purchase. They can pocket these points and then claim these points to get a certain rate of discount on your products.
Furthermore, through these points, you can get your special customers access to your exclusive products even before their launch or whatsoever. You can customize these incentives according to your circumstances and bring your brand a list of loyal customers on the go.
Likewise, there is another thing you can do; that is to encourage your customers to refer their friends to your website. This can also earn them more points hence enabling them to step into your “Gold-customer” club.
Collaborating with Jewelry Influencers for Promotion
Collaborating with influencers for promotion has turned out to be the recent trend in successful marketing campaigns. When you collaborate with influencers that already have their own cult audience, you are in turn getting access to more audience.
Furthermore, when you get an influencer to review your product, you are actually building a trusting relationship with the audience. The influencers are spreading the word and the internet users tend to trust that word of mouth.
Thus, you must collaborate with influencers on different social media platforms if you are running a marketing campaign for your jewelry products.
Conclusion
As a jewelry brand, we bet you are already navigating through a tough competition which puts the marketing department in a tight position. No matter what marketing department does, if they are not being innovative and creative when it comes to marketing campaigns, there is no way they can succeed.
Thus, it is crucial to stick to the innovative marketing strategies discussed above. From social media branding to offering incentives to your customer, each and every marketing scheme will bring you more and more sales every year!
